How does page speed impact your online business?

How does page speed impact your online business?

Page speed is an important factor for every website. It is a high ranking SEO factor according to user experience as well. Google ranks websites from 0-100 points, where 0 indicates poor performance and 100 indicates excellent performance of a website. You can check your page speed in Google, using the Google page speed insights tool. It is a free tool provided by Google and gives a step by step process to improve the page speed of your website.

If the page speed score of your website is below 65, it is performing poorly. A score between 65-75 indicates average performance. Your page speed is good if the score is between 75-85. A score above 85 is a sign that your page is performing well, ranks well in search engines, and gets a lot of organic traffic.

Google analytics provides the time taken to load your website, based on each page load. With this, you can know which pages in your website take more time to load. Optimizing key pages such as a landing page or any enquiry pages, to load in less time, will increase your traffic and your page leads.

Google calculates page speed based on:

  • Website server configuration
  • HTML structure of the website
  • Large images in the website
  • Java script and CSS script of the website

How page speed impacts organic traffic:

 

In 2010, Google announced that page speed is a high volume factor in Google search results. If your page loads fast, users automatically visit your page and may spend more time to read the content. Alternatively, if your website doesn’t load fast, you may lose users. If a user visits your page and spends time on your website, Google automatically improves your website’s ranking in the search engines.

 

Does Page speed affect Google Adwords? The answer is Yes! Google page speed is an important factor in quality score, and a lot of online marketers may not be aware of this fact. Users always prefer faster-loading pages. Also, Google considers page speed and page loading time as a key component of the user experience. If your landing page has a good user experience, you may get more conversions.

Hence, Better Page Speed = Better Quality Score = More Efficient

Spend = More Reach = More leads

Facts and stats about page speed:

  • 47% of users expect a web page to load in 2 second or less.
  • 40% of people abandon a website that  takes more than 3 seconds to load.
  • 1 sec delay in page response may make you lose 7% of the conversions.
  • 73% of mobile internet users leave a web page that is too slow to load.
  • 51% of mobile internet users leave a website that frequently crashes or shows an error message.
  • 38% of mobile internet users leave an unavailable website.

Tips to increase page speed of your website:

  • Eliminate render-blocking JavaScript and CSS in above-the-fold content
  • Reduce server response time
  • Leverage browser caching
  • Enable compression
  • Optimize images
  • Minify the HTML and JavaScript
  • Use a content delivery network for images
  • Put all scripts at the bottom of the  website
  • Remove duplicate scripts
  • Reduce the size of the cookies
  • Avoid unnecessary redirections

Page speed is a key factor in any online business. So, focus on increasing your page load speed by using the tips given in the blog, and get more conversion for your website.

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